The Archives
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Asides, PR, storytelling
NIN: Year Zero ARG Case Study
42 Entertainment har sammanfattat det Alternate Reality Game som användes i marknadsföringen Nine Inch Nails “Year Zero”. Vid Webby Awards vann kampanjen “People’s Voice” i båda kategorier den var nominerad i (Branded Content och Integrated Campaign). Läs tokmycket material om kampanjen på NINWiki.
Instapaper
- Things To Consider When Using WordPress as a CMS | Devlounge
- Mine goes to eleven. » Blog Archive » Om reklamare över fyrtio.
- Surviving the Hits - Measure for Measure - Opinion - New York Times Blog
- L'ESSAIM VICTORIEUX DES MOUCHES D'EAU: The craft.
- How to Develop a Social Media Plan for Your Business in 5 Steps
- När amatörerna tar över scenen - Kultur - Göteborgs-Posten
- 50 Steps to Establishing a Consistent Social Media Practice | chrisbrogan.com
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